YA- More than half the consumers of books classified for young adults aren’t all that young. According to a new study, fully 55% of buyers of works that publishers designate for kids aged 12 to 17 -- known as YA books -- are 18 or older, with the largest segment aged 30 to 44, a group that alone accounted for 28% of YAsales
where I got this
this graph is 2011, two years old.
where I got this information
With this all said, it seems that the marketing is directed at the non-hispanics/ whites.
I would like to quote my 10 year old.
Me: Would you read a book about a black boy?"
Him: Yeah, black kids are cool!
There you have it. Denzel and Will Smith can successfully pull off a wonderful box office hit because it is not just blacks going to see their movies. Just as it would not just be black reading a book about a black boy.
As for the Native American aspect of readership, it isn't even on the graph. But Sherman Alexie pulled off being a best selling author with his "The Absolutely True Diary of a Part-Time Indian".
where I got this
this graph is 2011, two years old.
where I got this information
With this all said, it seems that the marketing is directed at the non-hispanics/ whites.
I would like to quote my 10 year old.
Me: Would you read a book about a black boy?"
Him: Yeah, black kids are cool!
There you have it. Denzel and Will Smith can successfully pull off a wonderful box office hit because it is not just blacks going to see their movies. Just as it would not just be black reading a book about a black boy.
As for the Native American aspect of readership, it isn't even on the graph. But Sherman Alexie pulled off being a best selling author with his "The Absolutely True Diary of a Part-Time Indian".
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